Should Elections BE Run Differently? Would it Make Politics Any Better?

Take a look at If Marketing Experts Ran Elections. Originally, I wanted to highlight the 5 structural given for low voter turn out, but the continuing trash talk between the Clintons and Obama changed my mind for me.

What's needed in politics is not less marketing but better marketing: focusing on current and emerging customer needs, developing product and service solutions, informing interested citizens about them, and making them easily accessible. I remember Leonard Marsh, 1 of the 3 founders of Snapple, explaining the brand's success: "We never thought of ourselves as any better than our customers." Politicians need to view citizens not as occasional voters, donors, and taxpayers but as their customers.

I agree, but I also have some quibbles. More about those later.