The Obama Brand

I know some will take this as knocking the man, but folks think about it for a minute or two (or more if you are a Republican). Branding occurs everywhere. We, the people, have allowed this in politics as well as cars. Maybe it is even impossible to escape branding with the information overload we all deal with nowadays. I certainly would take it as a sign of the candidate's intelligence.

With all that said, you might want to take a look at the Chicago Tribune article Carefully crafting the Obama 'brand'.