GM to announce death of Pontiac, other restructuring | thestarpress.com | The Star Press
Both people confirmed that the plan includes the death of Pontiac, famous for the Trans Am sports car and the GTO. Efforts in the last few years to market Pontiac as performance-oriented brand failed to work. The company had said it wanted to keep Pontiac as a niche brand with one or two models, but is buckling under tremendous government pressure to consolidate its eight brands, several of which lose money.
The people said GM won’t have much new information on Hummer, Saturn or other brands, including Europe’s Opel. GM has indicated it wants to focus on four core brands, Chevrolet, Cadillac, GMC and Buick.