Sunday, November 16, 2008

Somebody Steal This Idea

From The Sunday Herald and Glasgow:

One man patiently waited for more than 12 hours and was rewarded with a saving of £100,000 on the cost of a penthouse flat in Kilmarnock. Countrywide hoped the event would dispel the "doom and gloom" in the market and get people excited about buying houses again.

The market certainly needs a jolt. The cost of homes in Scotland dropped 4% in the three months to the end of October, according to Lloyds TSB's price monitor. It was the biggest price fall in at least 16 years.

As bait for anxious buyers, solicitors were on hand at the Candleriggs branch with missives already drawn up.

At the event Mairi Eckford, managing director of Countrywide in Scotland, said: "There are properties being sold today for less than it cost to build them. The market is down, sales volumes are down and our sales people are demotivated. This event has given them a real boost of energy.

"We're surprised at how successful this event's been. It's really captured the imagination of the public."

She denied that the sale was a reaction to the appalling state of the housing market, insisting that it was a reaction to the annual Christmas slowdown that estate agents always face.

Get a realtor and a lawyer and make some publicity.

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