Warring on McCain, Limbaugh Sees No Reconciliation - New York Times

I have had a hold on this post for a few days. I feel pretty certain that everyone has heard the news that Rush Limbaugh has no love for John McCain. Ordinarily, I could care less - the more disturbances within the Republicans, the better for everyone. I have never felt much except for revulsion for Rush Limbaugh and what I read in the New York Times' Warring on McCain, Limbaugh Sees No Reconciliation only reinforced my views of Limbaugh as an irresponsible loud mouth:

"What people in the mainstream media — which Mr. Limbaugh refers to as the “drive-by media”— do not realize, he said, is that he is less concerned with being viewed as a national precinct captain who can deliver blocs of votes, or someone with the power perhaps to scuttle a presidential campaign, than with being seen as a broadcaster who can hold a huge audience."

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By the same token, if Mr. McCain lost, could Mr. Limbaugh not fill any number of hours on the radio by telling his Republican brethren, “I told you so”?

“Honestly, I don’t look at it that way,” he said. “If I were to look at it that way, then I’d be admitting that the entertainment quality of the program or the content in general is dependent on others. And it’s up to me. People listen to this program for me.”

If he has his way, they will not have to give up their habit any time soon. Mr. Limbaugh, who owns more than 50 percent of his show, signed his current contract with his syndicator, Clear Channel, in 2002. That contract, believed to be valued at nearly $300 million, is due to expire in May 2009.

He is in it for the money. Remember that when he makes noises about ideological purity.